Monday, August 25, 2025

C38 The Psychology of Design Birth of UX and UI


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Psychology and UX/UI: A Teacher's Guide

Dr Sudheendra S G outlines a psychology-focused curriculum for UX/UI design, emphasizing how human cognitive and perceptual limits impact effective interface creation.

 

The material covers key psychological principles like perception (color, grouping), cognition (memory, cognitive load), and affect as they relate to usability, accessibility, and ethical design practices.

 

The agenda includes practical exercises such as usability testing, wireframing, and heuristic reviews, aiming to equip students with the skills to design user-friendly and inclusive digital experiences for both novices and experts.

 

Ultimately, the course teaches designers to respect human nature by guiding attention, reducing memory load, and clearly indicating actions.

 


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